Surgical Stainless Steel
Ultra-lightweight, hypoallergenic, and corrosion-resistant metal elements engineered for structural integrity and resilient daily performance.
Design Heritage & Innovation
About NW77th Eyewear
NW77th is an in-house, independent premium eyewear brand focused on creating unique, handcrafted frames. Originating from Seattle, WA, the vibrant urban energy of the Pacific Northwest inspires our design aesthetic. From audacious, saturated hues to architectural modern shapes, NW77th is crafted to introduce an exciting, differentiated element to your optical dispensary.
Every frame is engineered from custom-formulated cellulose acetate and surgical-grade stainless steel to ensure ergonomic balance, effortless adjustability at the dispensing table, and uncompromising structural durability for high-energy lifestyles.
Custom Cellulose Acetate
Curated organic cotton-derived acetates boasting bespoke color layering, warm tactile quality, and lasting frame polish retention.
Precision Fit Geometry
Ergonomically distributed bridge weighting and temple contours tailored specifically for ease of dispensing and all-day patient comfort.
Proven Optical Turn Rates
NW77th Best Selling Optical Frames
Curated top performers proven to generate high dispensary turnover across independent optical practices worldwide.
Big Socks
Available in 5 Bespoke Colorways
Custom Acetate Construction
Rolled Up Socks
Available in 5 Distinct Finishes
Contemporary Urban Profile
Mod 1058
Available in 4 Rich Color Tones
Surgical Steel Combination Precision Engineering
Behind the Scenes: Detail-Driven Eyewear Production
Following our initial concept development in St. Louis and Seattle, every NW77th frame undergoes a strict multi-step fabrication cycle. From automated CNC milling of custom acetate blocks to hand-buffed polishing and rigorous multi-barrel hinge friction testing, our standards are uncompromising.
Our commitment to independent optical buyers ensures dependable batch consistency, high dimensional stability, and durable hinges built to handle daily patient adjustments effortlessly.
Editorial Lookbook
The NW77th Lifestyle & Dispensary Board
See how NW77th frames translate modern urban styling into high-converting dispensary displays.
Grow Your Frame Board
Interested in Carrying NW77th in Your Practice?
Contact your local sales representative to review physical sampling kits, schedule an in-clinic trunk show, or request wholesale pricing catalogs. We partner exclusively with independent optical practices and boutique retailers.