Boost Dispensary Revenue
Trunk shows create a compelling sense of urgency and exclusivity. Optical practices routinely experience substantial single-day spikes in private-pay optical transactions and premium lens enhancements.
Exclusive Retailer Events
Book an Optical Trunk Show
Elevate Your Optical Dispensary
Bring Full Designer Eyewear Collections Direct to Your Patients
For independent eyecare professionals, opticians, and boutique optical retailers, an in-office trunk show offers an exceptional strategy to invigorate your frame gallery, generate high-margin multi-pair sales, and build lasting patient relationships.
Backed by over 145 years of optical craftsmanship and 5 generations of family expertise, Studio Optyx provides complete event support. We bring the entire depth of our handcrafted lines straight to your practice for an energetic, professional 2 to 4 hour showcase—allowing patients to explore hundreds of frame styles, colorways, and sizes never before seen on your standard frame boards.
Our dedicated optical team handles frame logistics, curate seasonal releases tailored to your regional patient demographics, and equips your staff with comprehensive product knowledge.
Why Host an Eyewear Event
Commercial Advantages for Independent Eyecare Practices
Transform your typical appointment day into an extraordinary retail experience with zero inventory risk and maximum dispensing excitement.
Zero Inventory Risk
Test new collections, shapes, and materials with your patient base without committing your open-to-buy budget upfront. You order only what your patients choose and love on the day of the show.
Comprehensive Turnkey Setup
Your team focuses strictly on dispensing and patient care. Our experienced brand specialists coordinate logistics, professional merchandising trays, point-of-sale displays, and promotional graphics.
Patient Community Engagement
Trunk shows position your clinic as the premier optical fashion destination in your community, drawing inactive patients back for overdue eye examinations and bespoke frame styling.
Complete Brand Assortments
Unlike standard board allotments limited to 15–20 pieces, our trunk show delivers 60 to 120+ pieces per brand, including limited-edition colorways, alternative fits, and newly debuted prototypes.
Expert Optical Staff Training
Our optical brand representatives deliver tailored training sessions to your opticians on hinge engineering, Mazzucchelli acetate nuances, lightweight titanium fitting, and brand storytelling.
Curated Collections
Select the Portfolios for Your Practice Event
Tailor your trunk show lineup to match your dispensary clientele—from historic heritage craftsmanship to avant-garde 3D additive titanium engineering.
Erkers1879
Rooted in five generations of St. Louis optical heritage. Features custom cured cellulose acetates, hand-cut bevels, riveted barrel hinges, and authentic classic silhouettes favored by discerning eyewear connoisseurs.
NW77th
Bold, vibrant, and architectural. Designed for style-forward urban professionals seeking dynamic acetate lamination, rich chromatic saturation, and contemporary expressive geometry.
Tocco Eyewear
Understated luxury built with featherlight titanium and bespoke stainless steel components. Engineered for patients prioritizing featherlight ergonomics, subtle architectural finishes, and timeless minimalism.
The Neighbors
Versatile, dependable everyday optical wear. Balanced sizing, comforting nose-bridge ergonomics, and friendly styling crafted to satisfy the core everyday prescription eyewear wearer.
Monoqool
State-of-the-art Danish 3D laser-sintered polyamide frames featuring screwless hinge mechanisms. Exceptional durability weighing as little as 10 grams for the ultimate in lightweight technical eyewear.
ba&sh Eyewear
Chic Parisian fashion house aesthetic translated into feminine optical designs. Subtle gold metal accents, warm pastel acetates, and refined detailing that magnetizes style-conscious female clientele.
Seamless Execution
How Our Turnkey Trunk Show Process Works
We have streamlined every logistical detail so your dispensary staff can concentrate on styling frames and writing optical prescriptions.
01
Date & Brand Selection
Coordinate with your Studio Optyx representative to pick a high-traffic clinic day and choose the exact frame brands best aligned with your practice demographic.
02
Marketing Kit Delivery
Receive our complete event toolkit 3 to 4 weeks prior to the date: digital email banners, social media imagery, printed reception signage, and customizable patient invites.
03
Showcase Day & Styling
Our representative arrives with complete collection sample kits, premium presentation trays, and brand displays. We assist your opticians in providing one-on-one styling consultations.
04
Order Fulfillment
Patient orders placed during the event receive expedited lab priority from our central distribution hub, ensuring quick turnaround and satisfied eyewear clients.
Practice Inquiries
Frequently Asked Questions by Optical Buyers
How far in advance should our practice schedule a trunk show?
We recommend booking 4 to 6 weeks in advance. This lead time allows your practice ample opportunity to send personalized email invitations, schedule comprehensive eye exams, and distribute printed marketing materials across your local patient community.
What is the recommended event duration and optimal time?
Most successful optical practices book an event duration of 2 to 4 hours on their busiest clinic day (such as a Thursday evening, Friday afternoon, or Saturday morning). A focused window concentrates patient traffic and generates natural enthusiasm.
Can we showcase multiple Studio Optyx brands during one event?
Yes. Many practices choose complementary pairings—such as the heritage luxury of Erkers1879 alongside the vibrant boldness of NW77th or the technical innovation of Monoqool. We will help curate a balanced assortment that appeals across gender and age demographics.
How does order placement and billing work for customer purchases?
During the trunk show, your dispensing team logs patient orders. At the close of the event, the unified order is submitted directly into our wholesale portal with priority fulfillment status. Wholesale billing is applied directly through your established vendor account.
What if our clinic does not yet hold an active Studio Optyx wholesale account?
Opening an account is simple and expedited for prospective trunk show hosts. Our customer service team verifies your optical credentials, assigns your dedicated regional representative, and facilitates onboarding promptly.